Trends in Florida Tomato Production and Markets

Jim Rogers Florida, Tomatoes

By Kimberly L. Morgan, Xiuri Cui and Zhengfei Guan Driven by consumer demand, the fresh tomato supply-chain network includes product harvested at different maturity stages, resulting in a unique marketing process distinguishable from other produce. Fresh tomatoes are typically marketed either through retail or foodservice channels. From farm to fork, the supply chain is divided into stages with different entities: …