Florida Tomato Specialist: Promotions, Marketing Need to Improve

Jim Rogers Tomatoes

By Clint Thompson Florida’s tomato industry needs to improve its promotional efforts in educating consumers about the benefits of supporting locally grown produce. That is the stance shared by Michael Schadler, manager of the Florida Tomato Committee and executivevice president of the Florida Tomato Exchange. He stressed during the Florida Tomato Conference in Labelle, Florida earlier this month that Florida …