Florida Tomato Specialist: Promotions, Marketing Need to Improve

Jim Rogers Tomatoes

By Clint Thompson Florida’s tomato industry needs to improve its promotional efforts in educating consumers about the benefits of supporting locally grown produce. That is the stance shared by Michael Schadler, manager of the Florida Tomato Committee and executivevice president of the Florida Tomato Exchange. He stressed during the Florida Tomato Conference in Labelle, Florida earlier this month that Florida …

photo of pile of potatoes

Specialty Crop Farmer: Make Sure You Have Orderly Marketing

Jim Rogers Agri-business, Specialty Crops

By Clint Thompson One Florida specialty crop industry leader believes there has been no letup in the spike in input costs. That’s why Aaron Troyer, Florida potato farmer and chairman of the Florida Fruit and Vegetable Association, insists growers ensure that what is being grown matches the demand for it. “Make sure your budget is in order and make sure …