‘Protect Your Peach’: GDA Launches New Campaign

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Georgia Department of Agriculture

ATLANTA – The Georgia Department of Agriculture wants Georgians to ‘Protect the Peach.’

The new campaign is implemented to help inform rural Georgians about the best ways to protect their communities amid the ongoing coronavirus pandemic.

GDA’s Georgia Grown program has partnered with Georgia Farm Bureau, the University of Georgia Cooperative Extension Service and state commodity groups to promote the campaign.

“This is a great example of partners coming together with one message all working towards a unified goal,” said Georgia Agriculture Commissioner Gary W. Black in a press release. “Agriculture is critical infrastructure in Georgia, and we want to make sure that our essential workers are well informed, especially once we move into phase 1B of the vaccination plan.”

The campaign ties agriculture commodities together with information to learn more about the vaccine that is supported by a targeted social media campaign using the hashtag #ProtectYourPeach.

The commodities that are highlighted throughout the campaign include dairy, beef, peach, peanut, poultry, vegetable and forestry.