Trends in Florida Tomato Production and Markets

Jim Rogers Florida, Tomatoes

By Kimberly L. Morgan, Xiuri Cui and Zhengfei Guan Driven by consumer demand, the fresh tomato supply-chain network includes product harvested at different maturity stages, resulting in a unique marketing process distinguishable from other produce. Fresh tomatoes are typically marketed either through retail or foodservice channels. From farm to fork, the supply chain is divided into stages with different entities: …

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Dry Weather Aids North Florida/South Georgia Tomato Production

Jim Rogers Tomatoes

By Clint Thompson The prolonged dry period sweeping across the Southeast benefited tomato producers in the North Florida/South Georgia region. Growers welcomed the dry conditions that helped save the crop from bacterial spot disease. Josh Freeman, an agronomist and regional manager with TriEst Ag Group, discussed the impact that minimal rainfall had on tomato production. “Everything started off really bad. …

Tomato Prices High Following Hurricane Ian

Clint Thompson Tomatoes

By Clint Thompson Tomato prices are extremely high right now. Unfortunately, there’s not much supply for growers to take advantage. “North Florida and South Georgia are probably the only domestic supply of tomatoes we’ve got for the foreseeable future,” said Josh Freeman, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) associate professor in horticultural science. Freeman estimated those …

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Florida Tomato Specialist: Promotions, Marketing Need to Improve

Jim Rogers Tomatoes

By Clint Thompson Florida’s tomato industry needs to improve its promotional efforts in educating consumers about the benefits of supporting locally grown produce. That is the stance shared by Michael Schadler, manager of the Florida Tomato Committee and executivevice president of the Florida Tomato Exchange. He stressed during the Florida Tomato Conference in Labelle, Florida earlier this month that Florida …

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Tomato Industry Expert Voices Frustration Over TSA

Jim Rogers Tomatoes

By Clint Thompson One tomato industry expert remains frustrated at the lack of enforcement over the Tomato Suspension Agreement (TSA). Michael Schadler, manager of the Florida Tomato Committee and executivevice president of the Florida Tomato Exchange, voiced his frustrations at the Florida Tomato Conference in Labelle, Florida, over the Agreement. It is an agreement between the Department of Commerce (DOC) …

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Florida Tomato Leader Optimistic Amid Plethora of Challenges

Jim Rogers Tomatoes

By Clint Thompson One tomato industry expert voiced his optimism Wednesday about the upcoming season despite numerous challenges facing Florida growers this year. Speaking Wednesday at the Florida Tomato Conference in Labelle, Florida, Michael Schadler, manager of the Florida Tomato Committee and executive vice president of the Florida Tomato Exchange, highlighted the strengths and challenges of Florida’s tomato industry ahead …

Registration Deadline for Tomato Conference

Clint Thompson Tomatoes

Florida tomato growers and industry leaders have until Monday, Aug. 29 to pre-register for the upcoming Florida Tomato Conference. It is scheduled for Wednesday, Sept. 7, at the LaBelle Civic Center in LaBelle, Florida. The cost is free for employees of Florida tomato growers/packers, sponsors, presenters and university affiliates. The cost is $50 for other attendees. Registration after Aug. 29 …